Store Manager

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A store manager is the person ultimately responsible for the day-to-day operations (or management) of a retail store or supermarket. All employment working in the store report to the store manager. A store manager typically reports to a district or area manager, but in smaller businesses, may report directly to the store's owner. In some stores (typically big box store retailers), a Store Manager may be called a General Manager or Store Director.

Roles and responsibilities Responsibilities of a store manager may include:

Human Resources, specifically: recruiting, hiring, training and development, performance management, payroll, and schedule workplace scheduling;
Store business operations, including managing profit and loss account, facility management, safety and security, loss prevention (also called shrinkage (accounting)), and banking;
Product management, including ordering, receiving, price changes, and handling damaged products.

Sales generation The general manager will be required to to meet monthly, quarterly, or annual sales goals, depending on the company's fiscal year cycle. This may be achieved by setting individual sales goals (quotas), holding contests for employees, or offering sales promotion (marketing). He or she may also receive a monetary incentive (or "bonus") tied to the financial performance of the store over a specific time period. This incentive may be based on net sales, profit, or both. Thus, the store manager may be forced to reduce payroll expenditures by decreasing employees' hours, or otherwise reducing cost associated with operating the business.

Customer service The General manager has the final say in matters of customer service. He or she receives unsolicited feedback from customers, and may be asked to intervene in confrontations between customers and employees. The store manager may also make exceptions to store policy, but in most cases is required to enforce policies set by the company that owns the store. Through effective training, managers can defer to employees' best judgment in handling customer service situations.

Safety and security for their employees for any chemicals used in their store.

The General manager is the primary keyholder of the the store and may be called to the store before, during, or after business hours in the event of an emergency. He or she is also responsible for the safety of all customers and employees on store premises. Store managers may be required to hold safety meetings, especially as dictated by trade union practices in cases where store employees belong to a union.

Division of responsibility A store manager may have several hierarchy within the hierarchy of the store to whom he or she can delegate management-level responsibility. These employees are sometimes called assistant managers, supervisors, keyholders, shift leads or leads. Hiring, training and development The store manager is responsible for the hiring, training, and in some cases, the development, of employees. The manager must ensure that adequate staffing levels exist in order to effectively operate the store, and ensure that employees receive the training necessary for employees to perform their job responsibilities independently. Managers are sometimes responsible for developing their employees so that the company can promotion (rank) employees from within and develop future leadership, potentially for employment at other locations.

Visual merchandising and inventory control image:Fortnum&Mason Fruit and Flowers2.jpg

In retail locations, store managers are responsible for visual merchandising. Many companies communicate how to merchandise their stores using direction such as planogram to indicate product placement. While managers have a varying degree of autonomy in deviating from corporate direction, it is important to ensure that stores are compliant with the company's brand image. Managers must ensure that the proper amount of inventory is displayed for customers to purchase, by ensuring that shelves and racks remain stocked and that product is frequently rotated out of storage areas. Managers are also concerned with shrinkage, and must ensure that merchandising techniques and customer service skills minimize the possibility of product being theft.

People who are investigative or social according to Holland's Theory of Careers tend to lean toward managerial positions, as they are a combination of corporate business and social enterprising.

See also

List of human resource management topics
List of management topics
List of marketing topics